1. It sets the first impression:
Your website is the front door to your business. It’s where your potential customers/clients form the first impression of your business. You want to make a positive impression on your clients. If your website is outdated and unappealing, your audience will immediately have a negative impression of your business.
The impression your website makes determines whether they stay on your page or go to a competitor.
2. It helps your SEO (Search Engine Optimisation) strategy:
A modern, vibrant website that is responsive across all devices eg mobiles, iPads and computer screens positively affects your Google ranking. Google algorithyms take notice of updated, modern, appealing websites over out-dated, simple and unappealing websites.
Our Web Development team know what they are doing with Search Engine Optimisation and can create a modern, appealing website that works for your business.
3. It is your best customer service tool:
People will judge how your business runs by their first impression of your website. If they see an old, out-dated, boring looking website that has had no effort put into it, they will assume that your business is the same.
Think about your website as your business’s showroom. When you walk into a business that is clean, modern, appealing and clearly looked after, you immediately have a good impression of that business and want to check it out.
4. A good website design builds trust with your customers.
People don’t trust poorly designed websites. They can see whether time and effort have been put into a business’s web design. If you have a modern, fresh web design that is updated regularly, your potential customers will immediately trust your business.
5. Your competitors are doing it!
If ever you need a reason to update your web design, take a look at your competitors. A well designed website will stand out from the rest. You don’t want to lose leads to your competitors because their websites are more inviting, more attractive and catch your potential customer’s eye. Well designed websites rank better than those old, outdated and low quality websites. Most competitors offer similar services and prices so you need an edge for your business to stand out from the crowd. A new, modern, engaging, informative website will do just that.
Our websites are tailor-made for your business, using up-to-date themes from the world’s most trusted and popular website builder, WordPress.
We also offer a Website Management Plan where monthly updates including news items/blogs, minor SEO review & security updates are maintained. We maintain your pages and just ensure that your website is working well for you, so you don’t have to worry.